Peanut er en sosial nettverksapp designet for å koble kvinner gjennom fruktbarhet, graviditet, moderskap og overgangsalder. Grunnlagt i 2017 av Michelle Kennedy, tidligere nestleder i datingappen Badoo, har Peanut vokst til over 4 millioner medlemmer. Appen bruker et sveipe-basert matchingssystem likt datingapper for å koble kvinner i lignende livsfaser. Peanut tilbyr fellesskapsgrupper, ekspertledede lydbegivenheter, direkte spørsmål-og-svar-sesjoner med helsepersonell og en TTC-seksjon (trying to conceive) med eggløsningssporing og syklusinnsikt. Plattformen gir et trygt, moderert rom der kvinner kan dele erfaringer, stille spørsmål og bygge vennskap rundt felles livsfaser. Peanut har også pods for lokale møter, ressurser for mental helse og opplæringsinnhold fra medisinske eksperter.
Parenting Apps
Peanut connects women through fertility, pregnancy, and motherhood with swipe-based matching, community groups, expert audio events, and moderated support spaces.
Peanut fills a genuine gap in the social networking space by creating a dedicated platform for women navigating fertility, pregnancy, motherhood, and menopause. The swipe-based matching system, borrowed cleverly from dating apps, makes finding women at similar life stages intuitive and low-friction. Expert-led audio events and live Q&A sessions with healthcare professionals add real value beyond peer support. The moderated community creates a safer space than general social media for discussing sensitive topics. Local meetup pods extend digital connections into the real world. At 4 million members, the community is large enough to be useful in most areas. As a health app, Peanut provides useful TTC and cycle tracking but is more of a community platform than a clinical tool. The Android experience (4.0 rating) is noticeably weaker than iOS (4.6). The freemium model means some valuable features are paywalled. Peanut works best as a complement to other parenting and health tools rather than a standalone solution, but for its core mission of connecting women through shared life stages, it is thoughtfully designed.